Adiant Launches 1st Major Audience Targeting DMP For Native Advertising At Scale
Adiant, the largest native advertising platform on the web and owner of Adblade and IndustryBrains, today announced the rollout of its proprietary Data Management Platform (DMP) technology, now...
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4 Reasons Marketers Should Embrace Native Ads With Millennials
4 Reasons Marketers Should Embrace Native Ads With Millennials Native advertising is becoming an increasingly popular way to capture the attention of the very appealing and lucrative Millennial market....
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How To Maximize The Value of Content Marketing Widgets
Here are a few ways that content recommendation widgets hurt publishers and helpful tips on how to gain value and minimize cost. Using content recommendation widgets to monetize website traffic is a...
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Four Reasons Marketers Need Native Ads To Reach Millennials
Yahoo! CEO Marissa Mayer recently stated that 46 percent of Millennials consumed branded content through a native ad. One third of those Millennials then shared that branded content. What’s the...
View ArticleIs Native Advertising an Evolution or a Mutation?
Was there truth to John Oliver’s rant or was the comedic host unfair in his admonishments? Time has done little to dull the sting of John Oliver’s satirical rant against native advertising. With more...
View ArticleNative Ad Success Requires Research and Strategy
Ads are everywhere in today’s world, and nowhere are promotional messages more prevalent than on the Internet. Until recently, online advertisements only came in the form of display units: pop-ups and...
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Online Native Ads Are an Effective Way to Reach Millennials
According to a recent AdWeek article, 46 percent of Millennials consume the content within the native ads that reach them. For context, native ads appear placed within the content of a website with a...
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Three Ways For Publishers To Keep Native Ads Honest
Native advertising has been a buzzword in the industry for several years, but thanks to John Oliver’s rant against it on his HBO show “Last Week Tonight with John Oliver,” it brought the concept of...
View ArticleThought Leadership Series: Why Native Ads Need Credibility, Targeting and Scale
Why Native Ads Need Credibility, Targeting and Scale Native advertising is growing rapidly, but many marketers are still learning how to use it to its full potential. Currently, marketers seem to...
View ArticleAdiant, owner of Adblade and IndustryBrains, integrates with LiveRamp to...
October 15, 2014 – Adiant, the largest native advertising platform on the web and owner of Adblade and IndustryBrains, are thrilled to announce an integration with LiveRamp’s data onboarding service....
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How to keep native ads honest
November 3, 2014–Despite the media’s progress in defining native advertising, ambiguity surrounding whether it’s an honest or misleading is still prevalent in the headlines. It’s this confusion that...
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Adblade is rated the #1 Ad Network in the US and #3 in the World by Quantcast
November 10, 2014–Quantcast, a leading technology and real-time advertising company, today released a list of the top 20 global ad networks and platforms with public Quantcast Measure profiles. At the...
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comScore Releases October 2014 Top 20 Ad Networks Rankings
November 21, 2014–comScore released their monthly ranking of U.S. online activity at the top digital media properties for October 2014 based on data from the comScore Media Metrix and the Media Metrix...
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One Year After the FTC “Blurred Lines” Event. What’s Changed?
If you are in NYC tomorrow, December 4th or have time to join remotely check out the IAB’s Native Disclosure Workshop that is revisiting the Federal Trade Commission’s (FTC) panel held last year at...
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Native Ads vs. Editorial Content Survey Results
We were excited to be a part of the recent IAB round table discussion on Native Advertising Disclosures at the beginning of this month and while preparing for the panel we conducted several consumer...
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Press Release: Native Ad Survey: Ads vs. Editorial, Can Consumers Tell the...
NEW YORK, NY–(Marketwired – December 18, 2014) – Adiant, owner of Adblade the largest content style native ad exchange on the web and IndustryBrains, released findings from several native advertising...
View ArticleAdblade Ad Platform Announces Over 400% Growth in Native Mobile Reach in 2014
Adblade now reaches over 400 million users with Native Advertising mobile inventory! January 26, 2015 — Adiant, owner of Adblade the largest content-style native ad platform on the web and...
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Adblade Announces Launch of AdSolutions
Jan. 29, 2015– Adiant, owner of Adblade and IndustryBrains, the largest content-style native ad platform on the web, today announced the launch of AdSolutions. In recognizing the challenges that exist...
View ArticleAdiant and Zemanta Set New Standard for the Programmatic Native Advertising...
February 10, 2015 — Adiant, owner of Adblade the largest content-style native advertising platform on the internet and the Adblade Exchange, and Zemanta, the leading native content demand-side...
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Adblade Integrates with IBM’s Tag Management Solution
March 19, 2015–Adblade, the largest content-style native ad exchange on the web, is announcing a partnership with IBM (NYSE: IBM), in which Adblade has become a certified partner on IBM’s Digital Data...
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